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ADV Desktop Weekend Max Mara

A Weekend in Ireland

Windswept expanses, charming towns, and dramatic coastlines are the backdrop for the new AW 2026-27 ad campaign. Embrace a free-spirited ease, built on rustic textures and cozy layers for a wholesome, practical elegance.

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Sensorial journey through nature
Jackets

Comfort & Versatility
Skirts

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Matching Sets

Coordinated Looks
Trousers

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Knitwear

Everyday Essentials
Coats

For Every Occasion
Everyday Elegance

Dresses
Minimal Style

Shirts
T-Shirts

The Perfect Fit
Padded Jackets

Clean Lines
Bags

The Finishing Touch
Shoes

Every Step

Knitted Stories

Stay warm and look cool in the season’s new distinctive knitwear.

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