The Autumn/Winter 2026 campaign channels a free-spirited lightness, set between Ireland’s rugged coastline, green meadows and quaint towns. Join our Weekender as she embarks on a special getaway that embodies the essence of Irish rural leisure.

Explore the most captivating destinations through Weekend Tips. A collection of exclusive guides and curated itineraries designed to uncover the authentic soul of every city.

Playful, versatile and irresistibly chic. The Pasticcino Bag effortlessly accompanies every moment of the day, from daytime to evening. Discover Weekend Max Mara’s iconic clutch, defined by its soft volumes and distinctive boule closure: an accessory that perfectly blends femininity, character and timeless style.

A Capsule Collection that explores the iconic Trench Coat through the eyes of five globally renowned artists.The artists were selected by Francesco Bonami, one of the most influential contemporary art critics and curators on the international scene.