Simplicity and the essence of elegance are explored in the Weekend Max Mara SS22 campaign. A future based only on the true and meaningful.
THE ESSENCE OF SIMPLE BEAUTY
Model Nora Attal perfectly portrays the simplicity of our campaign lensed by photographer Eddie Wrey. Effortless style for maximum allure.
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MEDITERRANEAN HIDEAWAY
MEDITERRANEAN HIDEAWAY
MEDITERRANEAN HIDEAWAY
MEDITERRANEAN HIDEAWAY
FALLING IN SUMMER
A melting pot of cultural references in which vivid colours, flamboyant floral and different textures seem to fall into place in a landscape made beautiful by less rather than more.